Marcelo Ishmael

Strategic Marketing Director - Latin America, BASF S/A, São Paulo.

Agronomist Engineer graduated from the School of Agriculture in 1990.
MBA in Marketing from Escola Superior de Propaganda e Marketing (ESPM).
Education at Harvard Business School with specialization "Leading Product Innovation".
20 years of experience in the agricultural market, working in the Commercial, Technical and Marketing areas.
International experience with BASF Corporation, based in North Carolina, USA, as Global Marketing Manager, with projects in several cultures and markets under development and implementation in Europe, North America and South America.
Currently as Director of Strategic Marketing LATAM is responsible for developing and implementing BASF Strategies in Latin America, directing the Strategic Teams, the Marketing Intelligence team, the development and launch cycle of BASF innovations, as well as projects with regional impact.
Experience in representative associations such as Vice-President of the Brazilian Association of Rural Marketing and Agribusiness (ABMR & A) and Chairman of the Board of Shareholders of the National Institute of Processing of Empty Packaging (InpEV).



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